August 2013
Average new members in August
What this chart shows
Whilst the hot summer has had a positive impact on the high street it has also helped to further boost sales of gym memberships throughout the UK.
Month on month growth since Aug 2012
What this chart shows
This chart shows a month by month comparison of average membership sales over the last twelve months. The light blue line shows a smoothed five month average showing whether membership sales are increasing or decreasing.
Average member attendance
Average member purchases
What to expect in September
It is near the end of the summer holidays and a return to normality for some. As the nights and mornings get darker help people to get back into their routines by offering shorter length classes.
How these stats are collated
These monthly statistics are generated using an anonymous set of 40 gyms throughout the UK chosen at random. Each month the same gyms are used to keep the results consistent and accurate. to meet print and publication deadlines months are calculated as the 16th of the previous month to the 15th of the current month.