Statistics and Growth of the
Gym Industry

December 2013

Average new members in December

Average new memberships sold in December

What this chart shows
No surprise for anyone that membership sales are down in December however we still see every strong growth for the industry when compared to 2012.

Month on month growth since Dec 2012

Month on month growth since December 2011

What this chart shows
This chart shows a month by month comparison of average membership sales over the last twelve months. The light blue line shows a smoothed five month average showing whether membership sales are increasing or decreasing.

Average member attendance

Average member purchases

What to expect in the New Year

As people put into effect their new year resolutions now might be a good time to help people motivate themselves by encouraging a good routine. This will not only help them to meet their goals but should also increase your overall retention.

How these stats are collated
These monthly statistics are generated using an anonymous set of 40 gyms throughout the UK chosen at random. Each month the same gyms are used to keep the results consistent and accurate. to meet print and publication deadlines months are calculated as the 16th of the previous month to the 15th of the current month.