Statistics and Growth of the
Gym Industry

July 2013

Average new members in July

What this chart shows
This month we still see growth in terms of membership sales when compared to last year but not the rampant growth we've seen recently.

Month on month growth since Jul 2012

What this chart shows
This chart shows a month by month comparison of average membership sales over the last twelve months. The light blue line shows a smoothed five month average showing whether membership sales are increasing or decreasing.

Average member attendance

Average member purchases

What to expect in August

Both August and September are typically average months for the UK gym industry with a slight dip that's possibly caused by the summer holidays. Here's an idea: why not try promoting family memberships during this time?

How these stats are collated
These monthly statistics are generated using an anonymous set of 40 gyms throughout the UK chosen at random. Each month the same gyms are used to keep the results consistent and accurate. to meet print and publication deadlines months are calculated as the 16th of the previous month to the 15th of the current month.