Statistics and Growth of the
Gym Industry

October 2013

Average new members in October

What this chart shows
Membership sales still remain above the rates of 2012 potentially highlighting an even better 2014.

Month on month growth since Oct 2012

Month on month growth since October 2011

What this chart shows
This chart shows a month by month comparison of average membership sales over the last twelve months. The light blue line shows a smoothed five month average showing whether membership sales are increasing or decreasing.

Average member attendance

Average member purchases

What to expect in November

November starts to see a decline in membership sales as we head into the Christmas period. Why not think about an outreach campaign to entice Christmas shoppers into joining after the festive period?

How these stats are collated
These monthly statistics are generated using an anonymous set of 40 gyms throughout the UK chosen at random. Each month the same gyms are used to keep the results consistent and accurate. to meet print and publication deadlines months are calculated as the 16th of the previous month to the 15th of the current month.